Direct sun exposure is the #1 cause of skin cancer and pre-cancers…something which is so preventable. Due to increased solar activity and thinning of the ozone layer, skin cancer in general is on the rise and the deadly skin cancer melanoma is being seen more frequently in children. A great sunscreen with an SPF of 30 can help.

Sunscreens also protect against wrinkles, dark spots and a more aged look. In time, the sun’s ultraviolet (UV) light damages the fibers in the skin called elastin. When these fibers breakdown, the skin begins to sag, stretch, and lose its ability to go back into place after stretching. Lines, freckles, yellow discoloration, mottled brown pigmentation, and redness also begin to appear.

Follow these simple tips to avoid and delay those expensive laser treatments, face lifts, and skin cancer treatments down the line:

· Use a sunscreen with an SPF, or sun protection factor of 30 or more. SPF greater than 50 only is about 1% more effective and is a marketing device.

· Start good skin cancer prevention habits in your child… 80 percent of sun exposure and skin damage occurs before we are 18!

· Apply sunscreen ½ hour before going out and reapply every 2-3 hours if outside. After that the sunscreen breaks down in the sun.

· Make sunscreen a part of your daily morning routing, even if you are just driving to work or the sky is overcast. You will still absorb plenty of UV light.

· A sunblock will rate an SPF of 12 or higher and contains a physical sunblock that physically blocks, reflects, or absorbs sunlight so it can’t reach your skin. True physical sunblocks contain either zinc oxide or titanium dioxide.

· Don’t forget the sunglasses, UV protected contact lenses and hats with a wide brim.

· There are now many companies which offer clothing with superior sun protection and are available at stores like REI. Get clothing with a UPF or ultraviolet protection factor of 50 or greater. In general, the more tight-weaved and darker the clothing, the better. Plain white tees and white linens only have a UPF of 8 or 9!

· Another simple option is to turn your favorite washable clothing into sun protective wear by adding a packet of Rit Sun Guard Laundry Treatment UV Protectant in with the laundry detergent.

• JJMD Botanical Dermatology was founded by A Pioneer in Holistic Dermatology, Dr. Jeanette Jacknin.
• Based on Dr. Jacknin’s holistic philosophy in her groundbreaking 400pg book “Smart Medicine for Your Skin” published by Penguin-Putnam, now available at www.drjacknin.com.
• Perfect timing for the JJMD brand. Natural, herbal, and healthy has gone mainstream. Dr. Jacknin adds credibility other brands don’t have. If you want quality, go to the source.
• Combines the very best of botanicals, antioxidants, and cutting-edge science…truly superior holistic skin care- a combination of nature’s bounty and man’s invention is in fact the best of all worlds and makes an exceptional difference.
• New product development is always ongoing. Dr. Jacknin’s knowledge enables the selection of new, innovative, and effective ingredient additions including probiotics and the potent Amazonian Rainforest antioxidants…acai, gogi, mangosteen, camu camu, and acerola with their ORAC values over 20.000 and documented anti-aging properties.
• JJMD products work! After 2 months of daily application of MATRIXYL™ 3000 alone, there was a 15% decrease in the depth of wrinkles, and a 44% decrease in the area occupied by deep wrinkles. The AGE Tackler also contains the fabulously effective anti-oxidants Alpha Lipoic Acid, and DMAE, copper, and hyaluronic acid.
• JJMD products work! With its highly effective ingredients and ultra-penetrating formulations, customers say they see a visible difference in their skin within 30 days with twice daily application of The Age Tackler and the Total Eye Revitalizer.
• Clean, attractive, upscale packaging appeals to both men and women
• Multi-tasking benefits in each product make this dermatologist’s line very easy and cost effective. Customers want results and want them quickly. JJMD products are multi-tasking, so they are simple, fast, and easy to use without multiple complicated steps. 8 products make the line easy to understand and use.
• J.J.M.D. skin care products feel good on your skin and have a minimal, light scent or no scent at all. Users get immediate benefit with the pleasurable feel and scent of JJMD skin care.
• J.J.M.D. uses light but powerful gels and creams which absorb quickly and pleasurably into the skin so there are no tell-tale thick pasty creams to see. So men also love this product line too!
• In these recessionary times when consumers no longer want to pay $100/bottle, JJMD is the dermatologist’s brand which is extremely competitively priced, and customers can feel that they are truly saving for the quality they receive.